JT RECORDS PRESS AND DISTRIBUTE DEAL THE FUTURE FOR LOCAL BANDS
For over lO years now, Danny Schneider and Keith Tolmich have been trying to lead their band SPEED LIMIT through the maze of the Los Angeles music business. Like many frustrated musicians in L.A., they've tried everything to get noticed. With the addition of Klondike Karl and R.C. Endara, the band was ready to attack the L.A. scene one more time. Speed Limit's first E.P. did quite well on KROQ, but like so many artists, the distribution was weak and untimely. SPEED LIMIT now in 1995, faced the same problem. They had enough resources to record and manufacture their latest C.D., however, they still needed distribution and more resources to get product to the distributor and have some outside help on marketing the C.D.
Into the picture comes OFFBEAT Records out of the Boston area. OFFBEAT primarily had a very successful cutout record business going and were looking to expand into putting out artists on their own independent record label. That is when OFFBEAT Records A & R executive Steve Shwachter suggested a P & D deal. A Press and Distribute deal was a new concept to SPEED LIMIT, but was a definite WIN/WIN deal for both parties. OFFBEAT Records takes our C.D. and remanufactures it with a soundscan number (sales tracking service nationwide), and the phrase," marketed and distributed by OFFBEAT Records through Caroline Records Distribution". SPEED LIMIT retains the ownership of the label JT Records, and does not have to invest in the mass production of trying to fill a demand if the C.D. hits in any market. SPEED LIMIT also gets access to worldwide distribution through OFFBEAT's international distributors. SPEED LIMIT also keeps the creative control of their projects as they are still essentially on their own label.
"The benefits are nice for Offbeat as well", comments Steve Schwachter. "The artist hands us a finished product, so we don't have to put up the recording costs before knowing what the end product will sound like. Their label handles all artist and publishing royalty payments. Advertising and promotion are negotiable as certain markets start to break. We invest in the production of a limited quantity of discs to test the market, and then remanufacture as needed to keep initial costs down."
The C.D. is due out in the stores around late April entitled "SPEED LIMIT". The disc contains 16 of their all-time best tracks including their cover of "These Boots are Made for Walkin" and several tunes fronted by the antics of Klondike Karl including "Ticky Talk" and "Lies". SPEED LIMIT continues to play every month at both The Roxy, and The Whisky in Hollywood. For all of you Local Bands out there who would like more information regarding P & D you can write to: JT Records 17762 Carranza Lane Huntington Beach, Calif 92647